Rootbeat Records was created for 1 reason: To provide the cold, hard, unfiltered truth about new sound and audio equipment on the market today. Our underlying philosophy is this:
“Companies exist to make as much profit as they can. Our job is to get as much value for the lowest price. Companies invest many millions in sales training, but where’s our buyer’s training!”
After being suckered in by a number of marketing gimmicks that, quite frankly, “over-promised and under-delivered”, lifelong DJ fanatic Aaron Sikora (that’s me by the way, hi!) decided enough was enough.
It was time to give the people of 2021 what they REALLY needed: No BS, relevant and, most of all, HONEST expert reviews about all things sound and audio tech. (OK, perhaps there are slightly more urgent matters, but you catch my drift!)
Here’s the 3 GOLDEN principles of Rootbeat Records:
- Never sugarcoat
That’s right. If we review a product & believe it’s not up to scratch, we’re not afraid to say it. Authenticity is key, and believe through building trust with our tribe of readers is the right (actually, the ONLY) pathway to longevity and growth
- “Is this for me?!”
What do we mean by this? Well, like me, you probably have specific needs and wants when it comes to your headphones, soundbars, turntables etc. We aim to provide SPECIFIC, guiding advice for all types of readers. If we think a product is good for one audience, but no so for another, we’ll tell you.
- Solve the problem. Every. Single. Time.
There’s no filler here. If you come to Rootbeat, you have a question you need answering. A problem you need to solve. Our goal is that by the end of your visit, you leave with 100% confidence in your next purchases.
That’s Rootbeat in a nutshell. Guys, gals (& bots that crawl the net), we hope that’s given you a bit more context into the purpose of this part of the web. Have any questions? Don’t hesitate to reach out below!